OKR System for Founders · DACH

Forget complex OKRs.
One goal. One daily habit.

One call. Friday, your leads are aligned on one goal. Next month, everyone has a daily habit that moves the needle. Month four, your team is more productive and motivated than ever.

Built on experience from unicorns like

"We did it very quickly — speditiv as the Swiss say. We didn't plan forever, but implemented directly. Because we had the kind of cookbook you delivered from day one, we were able to implement everything straight away."

Dr. Jan Wurzbacher · Founder & Co-CEO, Climeworks — direct air capture unicorn, $1B+ valuation
4
months. Two full OKR cycles. Your team runs the system without being told twice.
9
unicorns — built inside Uber, radically simplified through learnings from 8 more.
1
goal. Not fourteen. One. Everything else is noise until that one is running daily.
9 unicorns & counting
Uber · $80B IPOLazada · $4B AlibabaClimeworks · $1B+Lime · $1B+Liquid Death · $1.4BHadrian · $1.6BYassir · $1B+
How it works

Two cycles. One system that sticks.

Most OKRs die in the planning session. UnicornHabit is built differently — the daily and weekly rhythm is the product.

01
Goal-setting with founders

One call with you and your co-founders. We cut everything else and lock on one goal — the thing that actually matters this quarter. Not fourteen OKRs. One.

02
UnicornHabit with the exec team

Full UnicornHabit session with your leadership. Every exec understands their role in the goal before it reaches the rest of the company. No ambiguity.

03
Full team rollout

Daily 15-min standups and weekly 60-min reviews go live across the whole team. The habit installs at every level. The system runs whether you're in the room or not.

What's included
Founder goal-setting session

Just you and your co-founders. Lock the one goal. Cut the noise. Everything that follows is built on what comes out of this call.

UnicornHabit exec session

Full UnicornHabit session with your exec team. They leave knowing exactly what the goal is, what their piece of it is, and how the rhythm works.

Full team daily standups

15 minutes. Every day. Cornelius runs the first four weeks. Then your team runs it. This is where the habit forms — across every level of the company.

Weekly reviews + coaching

60-min weekly review for the whole team. Bi-weekly 1:1 with Cornelius for you. Two full cycles. The system stays when we're done.

"We didn't plan forever, but implemented directly. Because we had the cookbook from day one, we were able to implement everything straight away."

Dr. Jan WurzbacherFounder & Co-CEO, Climeworks · direct air capture unicorn, $1B+

"He will hone in on key business problems which would take most people weeks — in a couple of hours. He immediately distinguishes what's important from what is just noise."

Timothy WillisCFO, Arc Risk Group · fmr. COO Aerobotics
About
Cornelius Schmahl
Founder, unicorn.coach
Munich & Thai countryside · Global
Uber — Germany, Africa, RussiaLazada — $4B exit100+ angel investments9 unicorns · 6 continents

I started at Lazada in Southeast Asia — building next-day delivery in Thailand from scratch, scaling from 50 to thousands of orders a day. Then Uber Munich, then leading Germany, then Africa, then Russia. The Russia exit was a €1B turnaround. Wild doesn't cover it.

After that, interim COO and CFO at a Rocket Internet venture in the Middle East — 800-person company burning fast. We turned it around. I've also burned two of my own startups. Hard failures. I know what both sides feel like from the inside.

The OKR system in UnicornHabit is what I actually ran inside Uber. Not a textbook version. Not a certification course. The real thing — radically simplified so a 20-person team can run it without an ops department behind it.

I've made over 100 angel investments across 6 continents. Some became unicorns. Some of the companies I operated at became unicorns. Some of the founders I coached built unicorns. Across all three angles, that adds up to nine. The learnings from all of them are in this system.

Pricing
€5k
base + €900 per person
Duration — 4 months, 2 full OKR cycles
Format — Remote, your company
Market — DACH
Minimum team — 5 people
  • Goal-setting session — the one call
  • Daily standups — first 4 weeks, then handed over
  • Weekly 60-min reviews, both cycles
  • Bi-weekly 1:1 coaching with Cornelius
  • Two full OKR cycles with iteration
  • The system stays when we're done

Cornelius reviews every application personally and responds within 48 hours.

One goal.
Four months.
Your team runs it daily.

Apply. Cornelius reviews it personally.